I need to see things laid out in order to see if they’ll work. If I were buying a house, my perfect world would be to move in my furniture and live in the house for 7 days before I commit to buying it.
That’s possible in the web world. If you have picked a platform, there is always a free / default theme that you can use just as a placeholder. A bit of unique content (blogs, photos or products) and then it’s super easy to pick the theme that resonates with you the best.
For my last shopify business, I used their default theme and created my products and categories. I added my social feeds, setup my payment gateway, added a couple of blogs. I didn’t worry about my slider images, I didn’t care how the blog was presented, I didn’t stress about the homepage layout. I added enough content so that it was meaningful. I created the menu structure and secondary pages (contact, about us…) all on my own.
It’s my business, so I’m the expert on that stuff.
Once I had all those things in place, then I grabbed a talented designer and he helped me ensure that the design reflected my brand. He was able to see my blog, my about us page, my products and as a result it was much quicker (and therefore cheaper) to have us sync’d on how to tell my brand story.
- amazing how my first instinct was to pick the perfect theme. Then I futzed with my logo and lastly worried about my banner. All stuff I’m not good at. All stuff that drained my enthusiasm and encouraged me to procrastinate.
- I caught myself this time and I was able to layout 7 articles in 30 minutes. It was enough content for me to focus on the items I would be the lead on: Categories, Tags, formatting (author name and date publicized)