You should be your most active customer

I wonder how many merchants actually know the purchase workflow their customers go through in order to give them money.

  • How many clicks from selection to payment?
  • Is setting up an account straight forward?  Is it mandatory?
  • How many confirmation emails does a customer get?
  • What does the confirmation and order update email look like? (how many times is it still the default)

 

No Comments

Cancel