Avocados: Ripe for the picking

A friend told me recently he’s moving his business to California (cycling retreat) and the property comes with an Avocado ranch. He wanted to talk about cycling packages and I really tried hard to listen, but Avocados fascinate need. Fortunately for him, he knew nothing about Avocados so I solo stormed later.

When I go to Hawaii, I’m conscious of 3 things about Avocados there:
1) They grow Avocados, The Sharwil variety
2) They’re really expensive considering they’re local
3) They are hard to find in the grocery stores on Hawaii

My recent trip, I came across a produce booth and when they were out of Avocados, I had to ask. What’s the deal. Turns out Avocados don’t ripen until they are picked. No one wants a hard Avocado so the growers only pick enough for a days sale. I just get there too late.

But I’m left with questions.

Why are there no Sharwil Avocados In Safeway on Maui?
Why aren’t I buying Avocados instead of Pineapples as gifts?
Why don’t I see Hawaiian avocados anywhere?
Will the California drought affect Avocado prices?

Turns out Hawaii produces as much as 800,000 pounds of Sharwil Avocados a year and 50% go to rot.  They are shut out from domestic exports (ban just lifted), and are so maligned, even Hawaiians want the Mexi-fornia Haas variety.

The price of water in California is going up for farmers and surprisingly it takes 74 Gallons to produce 1 pound of Haas avocados.  By comparison, tomatoes take 9.

So why not Mexico?  Turns out the drug cartels are quite involved.  So pricing is controlled.

Ironically, to foodies the Sharwil variety is a better product because of its fat content.

Opportunities:

The Hawaii Avocado Association doesn’t even have a website.  Build the presence and work with the State to correct the Sharwil image problem.

Once California starts charging for water based on priorities, Avocados are going to get the short end of the stick.  Too many politics with Mexican Haas and drug cartels, so wide open for Hawaii.

Cycling in Hawaii is huge.  Farm communities is where the best riding usually is.  A working avocado ranch / cycling retreat is a great story.

 

 

 

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